Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off Road, On Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; moto-roadsters; quadricycles; and pontoon and deck boats. It also provides source parts, garments, and accessories, such as helmets, jackets, gloves, pants, and hats; and snowmobile accessories comprising covers, traction products, reverse kits, electric starters, tracks, pull-behinds, bags, and windshields, as well as gear and apparel for its snowmobiles consisting of helmets, jackets, goggles, gloves, boots, bibs, pants, and hats. In addition, the company offers ORV accessories, including winches, bumper/brushguards, plows, racks, wheels and tires, cab systems, lighting and audio systems, cargo box accessories, and tracks, as well as replacement parts and lubricants. Further, it provides motorcycle accessories, such as performance enhancements, saddle bags, handlebars, backrests, exhausts, windshields, seats, and various chrome accessories, as well as light duty hauling and passenger vehicles. The company sells its products through dealers and distributors, as well as online. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
Divided Outlook | Analyst price targets range dramatically from $33 to $68, reflecting mixed perspectives on Polaris's ability to navigate current challenges while capitalizing on its market position. |
Sector Recovery Signs | Explore how the powersports industry shows positive momentum despite broader leisure sector challenges, with long-term outdoor demand trends potentially benefiting Polaris. |
Premium Resilience | Despite an 11% decline in Off-Road Vehicle sales, Polaris's high-end models like XPEDITION and Ranger XD 1500 show growth, suggesting strength in premium market segments. |
Tariff Turbulence | Polaris faces significant headwinds with an incremental tariff impact of $260-300 million, forcing the company to withdraw its 2025 guidance amid economic uncertainties. |
Metrics to compare | PII | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipPIIPeersSector | |
|---|---|---|---|---|
P/E Ratio | −6.3x | 16.5x | 10.8x | |
PEG Ratio | 0.01 | −0.33 | 0.02 | |
Price / Book | 3.5x | 1.4x | 1.4x | |
Price / LTM Sales | 0.4x | 0.4x | 0.9x | |
Upside (Analyst Target) | 18.9% | 21.6% | 28.7% | |
Fair Value Upside | Unlock | 21.1% | 10.8% | Unlock |